Connecting with a Global Audience through Storytelling with Simon Leslie
Simon Leslie is the founder and chief executive of Ink, a global travel media company. At the onset of the pandemic, Simon’s business plummeted from projections of earning $150 million to nothing, almost overnight. How he has been able to work his company back to the top is an incredible story of grit, creativity, and resilience.
As a mentor and serial investor to multiple young entrepreneurs, he also coaches worn-out business leaders on how to live the life of their dreams. Over the last 30 years, he has dedicated his skills to creating amazing media in the travel space. He is a world record holder for the amount of inflight magazines he has launched and published. With over 250 million copies of magazines published in the last 30 years, he knows a thing or two about crafting travel media. His clients include major airlines, airports, and travel groups. In 2018, he helped build ReachTV into the biggest airport TV network in the world.
This is available on Apple Podcasts, Spotify, and wherever you stream your podcasts.
In this episode, we talk about:
- Simon’s storytelling journey
- From starting work at 17 to scaling his own company
- Learning to pitch and bid through experience
- Going bankrupt in 2015 and rebuilding his business
- Business Gamechanger: having the biggest airport network in the US and Canada
- the concept of his book Equinimity: The Diary of a CEO in Crisis
Connect with Simon through the channels below to get to know him and his mission more:
Website: https://www.luckyleslie.com/ | https://ink-global.com/
For more information and to explore other episodes, go to www.themikecroc.com. Follow Mike on Instagram, Facebook, and Youtube at Mike C-Roc Ciorrocco. ⬇️
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The views and opinions expressed on the “What Are You Made Of?” podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This is an independent production of Mike “C-Roc” Ciorrocco. The podcast production and the book “What Are You Made Of?” are the author’s original works. All rights of ownership and reproduction are retained. Copyright 2022.